Kris is currently the Business Lead & Marketing Director Foods & Refreshments of Unilever-Belux, representing 650 Million Gross sales value, and driving the marketing agenda of more than 10 brands.

He has 17 years of experience in Channel, Shopper & Brand Marketing; he describes himself as a do-marketer, someone who turns thought leadership into action that delivers strong business results. 

One thing definitely struck a chord with the Selection Committee and the Jury – Kris’s 5 recommendations to become a successful Category Transformation Marketer:

1. Turn category thought leadership into bold ambitions, one example being the evolution from ice tea as a product to the category ambition “better for you hydration”
2. Build sustainability & health in all innovations: one example again, moving to 100 % recycled plastic bottles (developed in Belgium!) and 40 % less sugar
3. Empower your teams with data and technology capabilities to turn insights into frictionless experience
4. Explore new user base, new usage occasions, new routes to the market for growing your brand
5. Avoid ‘purpose washing’ by communicating in a fair and authentic way.