Why should Stellar become the Young Belgian Marketing Company of the Year?
Stellar is a technology and consulting company, operating in the global market of Influence Marketing ; A fast growing market that has already become a multi billion dollar business.
How can a marketers choose the right influencers and how to measure success of influencer marketing campaigns ?
Stellar provides the solution !
On the one hand Stellar offers a saas application collecting data from social media platforms with repect to the audience they are reaching and the content they are providing.
On the other hand Stellar offers consultancy and support for daily follow up and data analysis.
In only a few years Stellar has demonstrated to be a great success as more than 160 clients, spread over the globe have discovered this solution.
What can we learn from Stellar ?
- Don’t be afraid to shift or to re-orientate your business. Indeed, initially Stellar as an affiliate mobile application for content creatives. After a few months of experimentation Stellar decided to shift to the current business model
- Listen to your audience but not too much. Listen carefully to the needs but check the size of the opportunity space before starting to develop new features ! One can loose a lot of money by developing features which only be used by a few.
Stellar is a great finalist and deserves the awareness boost that the BMA provides.
From this case other start ups can take out interesting learnings