Young Belgian Marketing Company of the Year - Just Russel 

Just Russel won "Young Marketing Company of the Year" for its innovative, data-driven approach to pet nutrition. The company combines science and personalization to provide tailored meals and health advice, addressing common pet health issues like obesity. Their direct-to-consumer model emphasizes transparency, convenience, and a strong customer experience, including personalized content and accessible support. This focus on health and ease has fueled rapid international growth.

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Belgian Marketing Leader(ship) of the Year - Valérie Morfitis

Valérie Morfitis, Global Media Director at Unilever, earned the "Marketing Leadership of the Year" award for driving Unilever's digital and inclusive marketing transformation. She focused on creating consumer-centered strategies, building valuable experiences, and implementing AI-driven tools like "Meal Reveal." She’s also recognized for championing diversity through initiatives like "Unstereotype in Media." Her leadership impacts both Unilever and the broader marketing sector, fostering sustainable, culturally relevant brand relationships.

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Belgian Marketing Company of the Year : Toerisme Oostende

Toerisme Oostende won the "Belgian Marketing Company of the Year" for its successful transformation of Ostend into a year-round, vibrant tourist destination. Led by Peter Craeymeersch, their long-term strategy revitalized the city with public-private partnerships, focusing on sustainable tourism, cultural events, and a diversified visitor base. Notable initiatives include unique, high-quality events that reinforce Ostend’s brand identity, as well as data-driven adjustments to enhance visitor experiences and local economic impact.

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In this categorie

- the silver award was elected to : Ray & Jules (visit the website)

- the bronze award was elected to: Nobi (visit the website)

In this categorie

- the silver award was elected to : Nicolas Lambert, Tuanis

- the bronze award was elected to : Yannick De Bièvre, Carrefour

In this categorie

- the silver award was elected to : Albert Heijn (visit the website)

- the bronze award was elected to: Eneco (visit the website)

Marketing Leader(ship) of the Year 2022 - Lise Conix (Schoenen Torfs)

With a mission to empower and a large dose of gentleness, I have been working as marketing director and sustainability manager at family-owned Schoenen Torfs for over ten years. Born in Zimbabwe, the daughter of parents who worked for Artsen zonder grenzen, I grew up with an open mind and great social commitment. I can put that commitment fully into practice in my job as sustainability manager, but also as marketing director. A marketer can touch the hearts of customers and bring about change in behavior, which is a great responsibility, but also a challenge. No wonder I see it as my mission to help both our 700 employees and our customers stand strong in their shoes and to be a company with a big heart that not only wants to create financial profit, but also to grow value in other areas.

Young Belgian Marketing Company of the Year 2022 - Brauzz

BRAUZZ. is a fast-growing start-up disrupting the conventional cleaning industry. We offer a range of innovative, effective, and eco-friendly, ultra-concentrated household products that eliminate disposable plastic, water transport, and harmful ingredients. BRAUZZ.’s mission is to make sustainable consumption possible for everyone by developing and
selling innovative products that do not compromise on convenience, price, and quality. Our ambition is to become the go-to sustainable household brand, competing with mainstream retail brands. BRAUZZ. is mainly focused on direct-to-consumer e-commerce
but pursues an omnichannel approach to enable as many consumers as possible to make the switch and democratize sustainability.

Belgian Marketing Company of the Year 2022 - Alken Maes 

Alken-Maes is the 2nd largest brewer in Belgium, employing 609 people (in August 2022) & today part of the Heineken group. We have a portfolio of 14 beer & cider brands playing across a broad range of segments in the market: pils (Cristal, Maes, Heineken), strong blond (Hapkin, Judas), abbey & trappist (Grimbergen, Postel, Ciney, Affligem), kriek/fruit/ geuze (Mort Subite), scotch ale (Watneys), flavoured beer (Desperados), Nonalcoholic (in pils & specialty), cider (Strongbow, Stassen).
Our main competitors are ABInbev (52,6% value market share in YTD July) and Duvel Moortgat (9,2% value market share July YTD); we hold a value market share of 9,6% YTD1.
Some of the biggest competitors of our brands are Jupiler and Stella (in pils), Duvel, Chouffe, Tripel Karmeliet (in strong blond), Leffe (in abbey & trappist).

Marketing Leader(ship) of the Year 2021 - Kris Michiels

Always working from my personal purpose: “building new worlds, where people can live pure, simple and healthy lives”. 15+ years of experience in shopper and brand marketing. Started my career in a start-up evangelizing data-driven marketing and content strategies.5 years ago, started managing our Refreshment business (general P&L management and marketing director) with brands such as Lipton Ice Tea, Pukka, Magnum, Ola. Always had a strong focus on Experience Marketing. Had the opportunity to launch an own beverage brand from scratch. Currently running the full Foods&Refreshment business while leading our agile marketing transformation, the marketing upskilling agenda, the roll-out of our Get on the Frontline philosophy, and the Digital Hub. External advisor in organizations linked to (digital) growth hacking and circular economy. Strong interest in the inequality/poverty topic. Daily gym to compensate for my love of food and sweets.

Young Belgian Marketing Company of the Year 2021 - Kazidomi

Kazidomi is a Belgian e-commerce platform that offers healthy, organic, ethical, and environment-friendly products to its customers. We have more than 4.000 products in different categories such as food, beauty and personal care, food supplements, home care, etc. We have a membership system for 80€/ year that offers many advantages such as discounts on all the products and shipping costs, gifts in each order, access to an advantage portal with partners, access to special promotions etc.

Belgian Marketing Company of the Year 2021 - Alpro 

The Alpro story starts way back in the 80s, with a crazy dream to win everyone’s heart and mind for a more sustainable, plant-based diet. Healthy, sustainable, tasty food. That’s what we’re talking about. We call ourselves “cheerleaders”, encouraging everybody to make small changes in their daily lives, no big gestures, but perfectly imperfect little changes, like eating plant-based a bit more often, that together have a HUGE impact on your health and that of our planet! Our main categories are plant-based drinks and alternatives to yoghurt, cream and desserts.

Marketing Leader(ship) of the Year 2020 - Sophie Pollet

Telco is a competitive market driven mostly by innovation and product superiority. Next to the big residential part, B2B is an important growth market. Telenet built a strong brand in the residential market, but as a challenger in the business market, how can you differentiate yourself? Choosing the path of customer intimacy requires a clear vision, turning a product centric organization into a customer centric one and a strong brand to bring this positioning to life. Building the Telenet Business brand started from within, from engaging with all employees and bringing customer intimacy to life. While building our new brand and commercial success, a shockwave hit us. How to deal with the impact of a crisis and how a brand can be more meaningful than ever.

Young Belgian Marketing Company of the Year 2020 - SPOTT

Spott has been able to turn a growth mindset into a global growth story. Thanks to a go-to-market strategy that is centered around "the best way to sell is not to sell at all", Spott is currently working together with platforms that bring together innovators & early adopters. We have been able to identify these groups by working with the datapools on social media, by building out a solid affiliate network, as well as strong referral incentives creating a solid product lead growth. After having been voted Belgian scale up of the year in 2019, we are currently working hard on raising awareness at a global level towards our target audience. 

Belgian Marketing Company of the Year 2020 - Delhaize

In 2017 Delhaize realized that they were doomed to lose if they continued to join the race to the bottom. Instead of focusing on short-term victories, the whole company dared to shift the strategy based on a long-term vision. Putting back the consumer at the center, Delhaize defined again what the brand stands for  ‘we believe better eating is at the heart of better living’. That’s why all the departments  focused on creating high value for the consumer by putting this purpose into action. A lot of initiatives were taken : from small ones internally to more fundamental ones like the review of the loyalty program incorporating the ‘health positioning’. All this resulted in strong evolution of brand differentiation and strong business results since 3 years.