Happy Hours Market has developed a smart solution for fighting foodwaste.

We probably all know too good to go; however Happy Hours market’s solution is unique in its kind :

• It works local :  Within a selected customer area of +/- 10 km with a minimum of 20.000 habitants, a truck collects the food amongst the local food retailers
• They build a local community of Happiers who have daily access to unsold products at a 50% discount via the app or the website.  People can pick up their food beyond the traditional opening hours at  a given truck stop
• HHM combines environmental, economic and social value :
  • Economic value :  People buy food at half price and retailers receive a % of the sales
  • Environmental :  all collected food is either sold or donated to local charity organizations. Nothing is being lost
  • Social : unsold products are given for free to individuals and families who are in need i.e. don’t have enough money for buying fresh food
• The solution is scalable via a franchising formula
• It’s a combination of BTC and BTB. HHM collects data and delivers consultancy to retailers for a smarter stock and supply management.

The Jury very much appreciated the smartness and the entrepreneurial spirit of this team.

They’ve presented their case with a lot of energy and passion. 

In any case Happy Hour market is in good hands for becoming a success.